01 // Architecture
Custom Web
Architecture.
We build fast, hand-coded websites and deploy them to a global edge network. No bloated CMS, no plugin updates, no database to attack — just clean pages that load quickly for people and read clearly for search engines and AI systems.
What's Included
Build Services
Discovery & Site Plan
We start with what the site needs to do — who it's for, what they're looking for, and what you want them to do next. That becomes a page map and content plan before any code is written.
Custom Static Build
Hand-coded with Astro and compiled to plain HTML. No page builder, no plugin stack, and no database sitting behind every page request.
Edge Deployment
Deployed to a global edge network, so pages are served from a location near each visitor instead of a single server.
Performance & Core Web Vitals
Built to pass Core Web Vitals and score 100 across Lighthouse — the same standard this site is held to and checked against every day.
Semantic HTML & Accessibility
Clean, meaningful markup with proper headings, labels, and contrast — easier for people using assistive technology, and easier for search engines and AI agents to read.
Structured Data
LocalBusiness, Service, FAQ, and Article schema built into the templates, so every page tells machines exactly what it is.
Analytics & Conversion Tracking
GA4 set up with clean data — internal traffic filtered, forms tracked as conversions, and UTM naming that keeps reports readable.
Migration & Redirects
Moving from WordPress or another platform? We map your old URLs to new ones with 301 redirects so existing links and rankings carry over.
Monitoring & Maintenance
Automated performance checks after launch, with issues flagged before they cost you traffic.
Start your
build.
Tell us about your current site and what it needs to do. We'll review it, recommend the right platform — custom static or WordPress — and come back with a scoped plan.
- A review of your current site's speed, structure, and search setup.
- A recommendation on platform, based on your budget and team.
- A scoped plan with clear next steps — no obligation.
Request a build review
Send us a few details and we'll follow up to scope your site.
Common Questions
FAQ
What makes your web architecture different from a typical website builder?
We deploy custom static architecture directly to global edge networks, bypassing traditional databases and CMS platforms. That means fast load times worldwide and no database or plugins to patch.
Do you still build WordPress websites?
Yes. WordPress remains a strong fit for many clients depending on budget, team size, and content management needs. We'll recommend the right platform for your situation.
Will my old URLs stop working if I move to a new site?
No. Every old URL is mapped to its new location with a permanent 301 redirect, so bookmarks, backlinks, and search rankings follow you to the new site.
From the Journal
Related reading
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Read post →Ready to build?
Tell us about your current site and what it needs to do. We'll scope the architecture and recommend the right platform.