Selected Writing

Short answerA 300-character description box under every service. Fill it with your keyword and your town.

Short answerOne of five: Prototyper, Builder, Sweeper, Grower, or Maintainer. Most agencies only staff one of them.

Short answerFor the intent data. In the AI era, businesses that publish clear, structured data get found — the rest go invisible.

Short answerLocalBusiness, then Service, then FAQ — in that order, before the first visitor arrives.

Short answerSearch and AI engines cross-check your identity across sources. Mismatches quietly undercut every other traffic effort.

Short answerSeven sections: Hero, Outcomes, Packages, Process, Proof, FAQ, and a call to action.

Short answerThree: form submissions, phone clicks, and email clicks. More than that early on is just noise.

Short answerSource → Medium → Campaign, decided before the first link goes out, so your reports don't fragment.

Short answerAfter your schema, NAP, and service pages exist — so the profile has something consistent to point to.

Short answerYes. Brands with steady inbox presence are 53.6% more likely to appear in AI answers — even unopened.

Short answerIt did here — GA4 cost 10 mobile PageSpeed points. Changing when it loads got us back to 100 with no data lost.

Short answerGive them a clear choice in the first seconds — a micro-conversion that shows real intent.

Short answerInto the site you own. AI answers keep the click, but Instagram sends ready-to-buy traffic to your site to finish the sale.

Short answerNot reliably. Gemini's cited domains overlap Google's by just 4% — AI systems use their own authority signals.

Short answerOurs went from 58 to 100 on performance and 77 to 100 on accessibility — and became fully legible to AI.

Short answerFacebook runs events, Instagram sells, Threads sends links — and only your own site does every job.